An Occasion For Reeducation from the Lebromination

Lawsuit Prevention Strategies Employers Can Gain From Dan Gilbert’s Reaction

Most employers do not lose employees in the public and spectacular way that Dan Gilbert’s Cleveland Cavalier’s lost Lebron James to the Miami Heat on July 8, 2010. Yet, almost all business owners and CEOs can relate to the potential damaging effect that a key employee’s abrupt exodus can reek on future business profits and worth. That is why it is critical that business owners and managers learn from the mistakes that Gilbert made in writing an Open Letter to Fans on the Cavalier’s website in immediate reaction to James’ decision. The Open Letter not only created potential for legal ramification and lawsuits, but was a blistering example of poor leadership in the wake of an employment crisis.

Nevertheless, using it as an example of how employers/managers should not react when an employee announces his/her departure, the following Lawsuit Prevention Strategies emerge:

Lesson #1: Amend Before You Send
Obviously, for many managers and employers, business is not always “just business” and can become very personal. Gilbert, who felt he had a personal relationship, an expectation of loyalty and an alliance with Lebron James, expected James to respond in kind with a decision to re-sign with the Cavaliers. Feeling deeply wronged, Gilbert’s Open Letter was a reactionary, scathing rebuke of Lebron James departure. He said,

“This shocking act of disloyalty from our home grown "chosen one" sends the exact opposite lesson of what we would want our children to learn… this heartless and callous action can only serve as the antidote to the so-called "curse" on Cleveland, Ohio. The self-declared former "King" will be taking the "curse" with him down south…and will unfortunately own this dreaded spell and bad karma.”

Ouch! Making a common mistake that managers make in anger that often creates litigation, Gilbert posted his comments on the web without first getting advice about the legal ramifications of this publication. Had he consulted an employment lawyer or even the Cavalier’s counsel (presumably he did not), he would have been advised to amend his comments and informed that brutal and personal criticisms about one’s former employee can leave an employer and company open to devastating liability. Suppose, for example, the Miami Heat decide to drop James, fearing that they signed a “problem” employee. Although unlikely, this is a scenario that does occur frequently in today’s corporate America. In this case, Lebron James (or the former employee) can sue Gilbert (his past employer) for interference with future contract, defamation and intentional infliction of emotional distress. Perhaps a Cavalier fan will feel justified or empowered by Gilbert’s stating,

“Some people think they should go to heaven but NOT have to die to get there.”

If they harm James or his family, he can sue Gilbert personally for the foreseeable damages incurred.

Lesson #2: Minimize the Damage, Don’t Compound It
No one wants to lose a key employee and the worst way to do so is without notice or a plan for succession, but when that does happen, as it does in business, management must act in a way that minimizes the damage done. In the case of Gilbert’s Open Letter, not only did he compound the damage done by receiving a fine for $100,000 from Commissioner David Stern, but he also undermined the future of the Cavaliers’ ability to attract free agents that could succeed James in talent and experience. Will free agents desire to work for Gilbert in light of his unprofessionalism and vitriol? If so, it will be with Rod Tidwell-esque familiarity - “Show Me the Money.” That is, Gilbert will be paying a premium for his demonstrated unattractiveness as an employer. Consequently, his actions have cost the Cavalier’s even more than the loss of James, alone.

Lesson #3: Show Leadership in Crisis
Finally, Dan Gilbert may go down in history as the biggest example of poor sportsmanship that there ever was. Soon after James announced his decision to leave the Cavaliers, Gilbert changed the price of the Lebron James Fathead poster (pictured above) to $17.41. Fathead is a company owned by Gilbert and the new price is a reference to the birth year of Benedict Arnold, a U.S. general who defected to the British side during the American Revolutionary War and whose name has become synonymous with “traitor.” Rather than finding innovative ways to lament the past, Gilbert should be using the days after James’ announcement to reinvigorate his remaining employees, talent and fans for the future. In the wake of a key employee’s departure, remaining employees look to management for reasons to stay, reasons to reinvent and reasons to remain optimistic. Managers and owners must use the crisis as a leadership opportunity to remind those “left behind” that the “company” is not defined by one employee and that the remaining employees extra efforts to sustain the entity throughout uncertainty are appreciated and recognized.

Can you think of other example of good/bad leadership in the wake of a key employee’s departure? Let me know.

Proactive Lawsuit Prevention LEADERSHIP Strategies

The focus of my business is about teaching other businesses how to prevent lawsuits. Much of my time is spent teaching awareness raising seminars, law based topics and CYA skills (that stands for Cover Your …you can figure it out on your own.) That is, I often train employees, management, human resources and even in-house counsel how to implement policies and procedures so that when an employee has an internal complaint, the company is primed to diffuse the lawsuit-bomb in order to avert a disgruntled employee from suing. These are what I have termed Proactive Lawsuit Prevention Strategies.

For example, sexual harassment lawsuits are prevented when an employer has a strong policy which prohibits harassment, when employees are trained to take complaints to receptive managers, when human resources is prepared to investigate it, and when the company responsibly acts to remedy the harm done. These are examples of Proactive Lawsuit Prevention Strategies and spreading this dogma is the mission of my business.

Yet, in reading a recent Harvard Business Review article, “The Big Idea: Leadership in the Age of Transparency” (April 2010) by Christopher Meyer and Julia Kirby, it occurred to me that I needed to be invoking an even more proactive “leadership” characteristic into my own curriculum. In their article, Meyer and Kirby make the case that “the true measure of corporate responsibility – and the key to a business’s playing a proper role in society – is the willing, constant internalization of externalities.” In my area of expertise, the “externality” is the extremely, remote, potential litigation. More than CYA tactics which prevent actual lawsuits, companies need to be looking at internalizing all the externalities inherent in employee relations, even the conflicts which may not necessarily give rise to litigation under the current laws or the externalities that a business is not forced to “pay for” by order of a court.

For example, although federal and state laws (Title VII and the Fair Employment & Housing Act (FEHA) in California) protect certain categories from unlawful harassment, i.e. sex, race, religion, etc., companies seeking to stand out as having leadership strategies would also respond to harassment based on “unprotected" categories. That is, when human resources receives a complaint from an employee that she is being “harassed” based on her weight or she complains about a singular “blond joke,” whether she can actually meet the legal criteria for a valid claim with the EEOC or Department of Fair Employment & Housing (in California) should be irrelevant. A leading company takes ownership of all complaints made by employees and seeks to provide a workplace free of any conduct that interferes with an employee’s ability to work optimally.

Why? According to Meyer and Kirby, the rationale goes beyond, “it’s the right thing to do.” Their article puts forth that our corporate society has become literally transparent. So that hiding a wrong is no longer an option. For example, the campaign by Phillip Morris in the 1980s to conceal evidence which linked smoking to lung cancer could not occur in today’s society of social media, whistle blower protections and instant messaging. According to the authors, “the worst of all worlds is to be made responsible, and still not be considered responsible.”

I agree with this premise that transparency demands higher accountability and recent case law supports it as well. In the case of Pietrylo v. Hillside Restaurant Group, disgruntled employees began a Myspace page which maligned their managers’ inappropriate behaviors. Although the company sought to force the employees to remove the page, the damage to the company’s reputation had been done. In a recent investigation I was asked to conduct, after interviewing the company’s employees, I learned that some employees, in reaction to the corporate officers’ secretive conduct, reactively began an anonymous blog which purposely leaked confidential company information to all employees. The availability of social media, the access to technology and the flattening of companies corporate structures encourages transparency. The company’s leadership role is to accept this and to act accountable to transparency’s offspring - heightened corporate responsibility to all externalities.

In the legal realm, that means protecting employees from conduct which has yet to be protected fully under the law, but which is still detrimental. For example, many companies employ an equal-opportunity bully. That is a person, who does not discriminate, but bullies all underlings similarly. Often under these circumstances, an employee may not be able to maintain a claim of unlawful harassment absent a showing of discriminatory behavior. (Although recent EEOC actions suggest that the agency and courts are beginning to recognize this behavior as actionable. See E.E.O.C. v. National Education Association (male supervisor’s temper tantrum had a disparate impact on female employees even when he treated male employees similarly.) A company that protects its employees from “bullying” by disciplining the bully is demonstrating its leadership by refusing to allow its employees to be mistreated, whether it can be “forced” to or not by a court of law or agency.

Similarly, employees who “haze” new employees must also be disciplined whether the law prohibits the specific hazing behavior or not. This is another example where a company can maintain a leadership policy which prohibits any hazing activities whether or not an employee can maintain a cause of action or not. (Some courts recognize hazing employees as actionable when the elements of sexual harassment or assault exist. The U.S. Supreme Court set this precedent in Oncale v. Sundowner Offshore Services.

What are other Proactive Lawsuit Prevention Leadership Strategies or other examples that you can think of? What legal externalities should your company internalize and act to remedy?